Siela: Innovative Cosmetic Packaging for Children

Creating a Memorable Brand Experience Through Illustrations

The solution came in the form of captivating illustrations that now take center stage in Siela's design. Designer Olga Takhtarova crafted a unique story for the brand, placing a character at the heart of Siela's identity and making it an integral part of their communication strategy. This narrative is brought to life through the packaging design, with the character finding itself in various places and situations. To aid product differentiation, color coding was also introduced across the line.

The packaging itself is realized using the screen and pad printing methods. The cream bottles, made from white plastic and holding 75 ml, provide a blank canvas for the stylized illustrations that tell Siela's quirky story. By intentionally avoiding current trends such as kraft paper and earthy colors, the brand stands out on the shelf, appealing to both children and their mothers.

Recognizing that busy moms often lack the time to scrutinize product labels, the designer aimed to create a design that would be instantly recognizable. By minimizing the text and relying on illustrative material, Siela's packaging allows customers to quickly identify the right product at a glance.

The project, which took place in Kyiv, Ukraine, began in March 2021 and concluded in January 2022. The packaging design for Siela Cosmetic's children's line adheres to international quality standards, ensuring gentle care for babies. The overarching goal was to establish a cohesive corporate style for the entire range of cosmetic products, enabling them to stand out on store shelves and facilitating a convenient shopping experience for customers.

This innovative design by Olga Takhtarova has garnered recognition in the form of a Bronze A' Design Award in Packaging Design. This prestigious accolade is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical prowess. By incorporating best practices in art, science, design, and technology, Siela's packaging contributes to quality of life improvements, making the world a better place.